During the last few months, we have poured our hearts and souls into creating a new image that would accurately represent who we are at our core. Here, we proudly present our revamped branding. The updates show the evolution of our company since its establishment in 1996. While this is an important change, our core beliefs remain unchanged, Commonwealth Corporation builds skills for a strong economy.
The CommCorp logo and brand have undergone a significant transformation. The new identity had to satisfy all the existing expectations of what our original mark stands for—while simultaneously moving the brand forward.
Striving to maintain the iconic and recognizable Massachusetts mark was a primary goal. This was achieved by carefully deconstructing the existing signature and modernizing our fonts to promote legibility and accessibility. This process informed our work and perspective as we approached the challenge of defining a new brand.
Our brand identity is strongly anchored in color across a wide range of applications. CommCorp promotes its brand identity by consistently representing these core colors.
Purple serves as the brand’s emblematic color, and blue serves as its signature color for print and electronic applications. There is an expanded color palette available for presentations and other materials. Consult the relevant style guides if you are looking for colors that are consistent with your department’s needs.
Each one of our programs has a unique and important purpose and deserves a unique logotype to represent it. Below, we are created a gallery of our program logos in various versions.
Every program logo can stand on its own as well as fits like a puzzle alongside the Commonwealth Corporation Logo and acronym to represent the strong foundation on which all of our programs stand.
CommCorp believes in empowering life-long learners by investing in our people and fostering a culture of growth, both personally and professionally
In partnership with our community, our grantees, and our partners, we seek to be proactive in seeking feedback and responding to the needs of those we serve.
As a group, we are committed to making informed decisions that ensure equitable treatment, access, forward progress, and advancement for all, while identifying and removing the barriers that have hampered the full participation of some groups.
In all aspects of our business, professional and personal, we strive to create balance. This includes the ability to adapt throughout daily activities in order to support productivity and creativity in order to enhance mental health, peace, and happiness.
Keeping transparency and ethical standards a priority is an essential part of our identity, one that enables us to be trusted by our colleagues and constituents alike.
In our role as stewards of public and philanthropic resources, it is our responsibility to improve our workforce by managing resources effectively, pivoting with the times, and implementing data-driven solutions.
Commonwealth Corporation partners with the Executive Office of Health and Human Services (EOHHS), the state Department of Youth Services (DYS) and the Executive Office of Labor and Workforce Development (EOLWD) to provide residential programming, mental health services, and career development opportunities to individuals. Through skill building, high quality education, and a pathway to employment, our programs enable participants to redirect their lives and break the cycle of recidivism. We empower participants to re-enter the workforce with the experience, tools and resources needed to thrive.
Commonwealth Corporation helps employers build a competitive advantage by using data-driven, tailored grants designed to maximize impact with a focus on empowering diverse communities to solve their biggest workforce challenges. These programs aim to equip current and future generations with the tools they need to succeed in the marketplace by strategically investing in today's most pressing workforce needs while creating a more equitable and accessible society. Incumbents and unemployed workers can each access the resources and networks they need to grow their career.
Commonwealth Corporation creates opportunities for youth and young adults to define an early career trajectory and reach their highest potential. Through a mix of in-person, hybrid, and virtual work experiences, innovative programming, dynamic partnerships, and comprehensive work readiness training, we meet the emerging needs of employers and foster career exploration for participants. Our hands-on career readiness curriculum, combined with tangible outcomes, supports participants in gaining sustainable and fulfilling employment.
To ensure consistent usage of the brand across all media, including interface, web, collateral materials, and promotions, CommCorp has developed a Brand Standards & Usage Guide. By consistently showcasing our visual identity, we build strong brand awareness, enabling us to expand our influence and advocate for our programs. These guidelines should be followed for the most effective expression of the CommCorp brand.
Our stationery system is the company’s most widely used communications tool. Its components are designed to create a coherent visual identity through consistent use. Therefore, all stationery must follow proper brand guidelines. To maintain a consistent look across all CommCorp internal and external communications, we have created a distinct new stationery system that incorporates the new branding.
In hopes of making it incredibly easy to talk about us, we have prepared a Press Page on our website! The purpose of a press page is to publicly provide the press with the information they need to communicate about our organization in a way that is factual and on-brand. You can also use this page to stay informed about our newest press releases and announcements.
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